Even if you know that writing a book is the exact thing you need to do to help more people, grow your business, and be more well-known within your industry, finding the time to sit in front of the computer or laptop and type out that material just might not be possible.
You might be too invested in running your business, which is where you might want to start looking for ghost writers for hire – especially if you want to get that book done.
But – the question is – how do you even get the right ghostwriter and be sure that you are getting everything you need to successfully launch your business book?
If you are thinking about publishing a business book and hiring a writer to help you, then you are here at the right place.
Here are some essential tips that will help you hire the best ghostwriter for your book.
Have a Clear Picture of the Intended Outcome
Writing a book that you can be proud of and that gets results for your business is hard work, and it takes a lot of strategic decisions and analysis that you have to make right from the start when you actively decide to get a book done.
So, you get the point – the first step is not to hire a ghostwriter to write the book for you – even though that seems logical. Going out and just hiring a ghostwriter is not as easy as it sounds.
Moreover, if you do so, you could create many potential problems. Many people write books and afterward try to figure out how to market their books. Now this is definitely not the order that sets you up for success – especially – if you are writing a business book with business-oriented goals.
You will want to sit down and assess what the intended outcome is. You might not be simply teaching your readers about how to plan for early retirement. You will want to think about the bigger picture – when someone follows your method to plan for early retirement – what are the things that are going to be better, different, or improved in their life?
So – the first thing that you will want to be clear about is the outcome that is specific to your readers. And this has to happen before you start to write your business book. Some ghostwriters might be able to get into the essential hook-building that covers this area – the success of your book is more about marketing than writing.
Understand How the Book Connects with Your Business Goals
Next, you will want to figure out how your book will connect with your business and your business goals. You will want to look at this as a very strategic part of the book-writing process. And most ghostwriters won’t be able to help you out with this part.
If you look at it – figuring out this part is also the first step in your sales funnel. Maybe this book will help you in relationship-building. Or, you would want to use the book as a tool to gain brand recognition or get speaking engagements.
Whatever the case is, you will want to understand how you are going to achieve it and what you need to make sure the book does work in that aspect and help you achieve whatever you are aiming for. For instance, if you intend for the book to be a tool for brand recognition, you will want to assess what the book needs to say in order to help you build your brand.
If you look at it – you see that these are strategic thoughts that you need to sort out before you write or hire a ghostwriter.
Understand the Level of Your Audience
The next step is to understand the level that your reader audience is regarding your book’s subject. You will want to understand who your readers specifically are and where they are when they find your book.
What potential problems are they trying to solve, and how have they tried to solve them before? Undoubtedly, great ghostwriters will touch on some of these aspects, but a lot of these decisions and assessments are strategic, which means that these things are to be decided by you,
You will have to decide first and then communicate these things to the ghostwriter. By doing so, you will make it easier for the ghostwriter to create an effective writing plan and keep the end goal in mind throughout the entire book-writing process.
A Ghostwriter Only Writes the Manuscript
Remember that if you are hiring a ghostwriter, you are only paying them for the manuscript, not the final book. The manuscript is not edited and designed, and set up for distribution. So, if time is your most valuable resource as a business owner, you need a full-service company that will carry you to the service line.
This is specifically true if you are self-publishing, as you will be the manager of the entire process. You will have to seriously invest time, money, and effort in getting that manuscript and hiring an editor and proofreader.
Then you must hire a dedicated marketing team and prepare your book cover. It is exhausting if you take up the cudgels to do everything on your own. You will want to partner up with a book launching who have ghostwriters on board – but – they might also help you publish and promote your business-boosting book.
While hiring a ghostwriter, you will also want to consider other aspects, such as whether your writer will get credit royalties or be responsible for writing other connected materials, such as book proposals or book descriptions.
You will also want to consider how much research you will ask the ghostwriter to do. You will want to assess things from the writer’s perspective too. Will you be easy to work with – or – will you be able to be a great resource for the much-needed material for the book?
Now all of this is a lot to consider when considering hiring a ghostwriter.