Today we live in a world that is focused on the visual. With a large number of videos and photos surfacing online, it is very difficult to grab the attention of the consumer. Product photography is important in ensuring your products appear aesthetically pleasing and are of high quality. This will entice the customer to have a peruse at your products to hopefully purchase and put it in their shopping carts.
Here are the five benefits of product photography
Inform readers of important messages and values
Showcasing an image that shows the quality of the products precisely, will allow your customers to be given the right information enticing them to purchase your product. That is why having images of different angles is important so all the details are outlined giving less confusion for the customers on the product shown. Showing details in the image such as the label, texture, color, and specific details will allow customers to know exactly what they’re getting. By being informed the consumer feels they can trust your brand wholeheartedly.
Create a brand identity
Consistency is key to good product photography. Having reliable support to help keep your imagery uniform will help strengthen your brand identity. A consistent product image over a timeframe can highlight that your brand is professional, of good quality, valuable, adaptable, and innovative. A repeated theme in product photography is a simple and effective way to market your brand. For instance, Superdry has a regular theme throughout its imagery which is why its products sell well. Another example is jewelry studio Pro Photo Studio who is consistent with the brand imagery which you can learn more about on their website. With the rise of Instagram, having appealing visual content will entice users to follow the brand and buy products. This consistency in images will make your followers know your brand like the back of your hand based on the visual content and will ultimately increase your brand awareness.
Using an image for a post makes consumers 40 times likely to share it on their own social media channels increasing the organic reach of new consumers. Images lead to shareable content that through sharing will create a positive impact on your brand increasing the number of consumers and followers looking at your products. Images adjust to the busy schedules of your consumers being able to get the gist of the image such as a sale by looking at the one post. Having images that will stand out among the crowd will entice more consumers to look at the products and buy your product.
An image paints a thousand words. It is essential to make sure you have a product image that highlights all the questions the consumer has such as color, size etc. As long as the customers’ answers are provided with the image, this will build trust between your brand and the consumer. The consumers’ main reason for returning products is when the products in real life don’t equate to the image shown online. By ensuring your products are portrayed exactly as they are will help exceed the expectations of your brand and satisfy the customer’s needs.
When shopping online consumers rely on images as they can’t pick up or physically hold the product. Images that provide the sensory experience as if they were there in real life. If your images are displaying the specific advantages of the product this will lead to conversion. You can draw the interest of consumers by being able to express values that align with the consumer’s mood. By doing this, you can beat out your competitors by using imagery to market why your product is much better and allows your messages to be communicated effectively with consumers.
Product photography is important now than ever with its popularity of images and videos on the online sphere. Get the consumers attention with a brand that is consistent with their visuals, solid brand identity, setting realistic expectations, and creating a mood that aligns with your customers. Product photography will increase brand awareness and eventually lead to conversions making more sales for your business. Here’s a product that is productive in sales!