The visual appeal of your social media pages plays a major role in your branding.
High-quality visuals, photography, and styling are essential to creating an appealing social media presence that encourages more followers (and sales). Your content can be top-quality, but if your visuals aren’t up to par, you may not attract the number of followers you hoped for.
In her time as the Crazy Lamp Lady, entrepreneur Jocelyn Elizabeth has learned the value of aesthetics in regard to social media. Here are some of her expert takes on the role of visual content in social media branding and how you can take your aesthetics to the next level.
Visuals Command Attention
Humans are visual creatures. We are naturally drawn to images and are more likely to remember them when they’re of high quality. So, when you incorporate colorful, high-res visual elements into your social media posts, you grab your audience’s attention and increase their engagement with your brand.
Elizabeth prioritizes a few key elements in capturing immersive, high-quality images, starting with an absolute essential.
“Learning how to use your phone’s camera effectively is most important,” she says. “Taking the time to style your photos will also go a long way. The more effort you put into what you post, the better the chances your followers will notice.”
This focus on quality can also separate you from competitors by giving your brand a creative edge.
Captivating Images Get Your Message Across
Pictures, videos, and other visual components let you share your brand’s message in a way that’s difficult to express with just words.
Jocelyn says. “Visuals are such an important element. They add another layer to the story you’re trying to tell.”
Rather than simply telling your followers about a new product or something cool you’ve found, you can share an eye-catching photo or video that draws them in. Consequently, they’ll be more likely to listen to your message and share your content with their friends.
Visual Content Can Boost Conversions
If you sell a product or service, having a social media presence aims to increase followers and conversions. Visual content plays a massive role in this regard.
According to Elizabeth, visual content helps build trust and credibility with your followers, driving those all-important conversions. Showing off your products via sleek and creative images and videos gives your followers insight into your brand.
“Visual content also puts your sensibilities front and center,” she adds. “It makes your brand more personable and adds that extra level of relatability with your followers.”
Don’t be afraid to get creative and offer glimpses into your life and personality. Your followers will appreciate the transparency.
Go the Extra Mile With Your Visuals and Reap the Rewards
Developing a social media strategy that drives results can be challenging. But no matter what, you can’t go wrong with incorporating high-quality photos and videos into your content.
Think about the social media pages you follow and what makes them stand out. Chances are they feature a ton of attention-grabbing images or engaging videos with catchy music in the background. Learn as much as you can from them.
“Seriously, take their lead,” Elizabeth recommends. “Up the visual flair for your branding. You might increase your follower count by giving your pages a little more razzle-dazzle!”
About the Crazy Lamp Lady
Jocelyn Elizabeth, known as the Crazy Lamp Lady, owns an online business that sells vintage treasures to customers worldwide. She posts daily video content in which she shares her many shopping adventures with her dedicated Facebook and YouTube audiences. When she’s not treasure hunting, she enjoys metal detecting and spending time with her children.
