In today’s landscape, social media has become vital to connect the entertainment industry with their audience. As we’re moving away from the obsolete ways of entertainment. Several short forms of digital content are being distributed to each internet user. As social media started moving towards video content, Certainly it came with so much potential for brand publishers. Being in the Content Marketing business for years, Mr Musa’s company Diginet Global was one of the pioneers to adopt and take full advantage by coming up with their growth hacking mindset, superlative and dynamic content strategies.Under his leadership, the company has been on unprecedented growth, contributing significantly in the industry, and gaining recognition for its innovative strategies.
The Entrepreneurial Journey of Musa:
Musa Mughal’s journey as an entrepreneur started from a very early age from his home computer in Lahore, Where he was born and raised in a fairly middle class family. Driven by his interest in social media and the digital world, Musa founded Diginet while he was still getting his college education. His vision and dedication have since transformed the company from a local startup to an International Entity.
Company’s expansion: from Lahore to Dubai
Musa’s forward-thinking and strategic planning have been instrumental in Diginet Global’s expansion beyond its Lahore roots. Dubai, a thriving hub for business and innovation, offered the perfect platform for the company’s growth. By capitalizing on the opportunities and ease of business provided by UAE’s market, Musa efficiently marked Diginet Global’s formidable presence in the digital media space.
Collaborations with Influencers and Celebrities:
One of the keys to Diginet Global’s rapid growth has been Musa’s expertise in forming impactful collaborations. By teaming up with influencers and celebrities, Musa has been able to amplify their content distribution and reach broader audiences. These partnerships have not only elevated Diginet Global’s status but have also allowed the company to stay ahead of its competition. Musa’s charismatic personality and deal making have been vital in this as well. He tends to represent his business so flawlessly. His ethical approach and being considerate about other parties make him more lucrative in striking so many deals. As he says
“If you want the best outcome, you must do business with diginet. If your aspirations are less than that, you can work with anyone.”
Record-Breaking Success:
Diginet Global’s journey under Musa Mughal’s leadership has been nothing short of briliiance . Groundbreaking Approach, Steady growth, Bringing innovation and being able to stay in trends on social media has paid off as the company has broken previous records of views.
One of the most notable milestones was reaching 7 billion monthly views in a single month along with accumulating 43 billion views in a year, setting a new standard for the industry. That’s what makes Diginet Global an attraction for partnerships, they have partnered up with more than 300 influencers and celebrities, including many famous celebrities like a renowned world champion boxer. Making them a catch through their excellence.
The Art of Making Deals and Growth Hacking:
Musa’s prowess in deal-making has been a driving force behind Diginet Global’s rapid growth. His ability to strike meaningful partnerships and secure lucrative contracts has positioned the company at the forefront of the digital media industry. Additionally, Musa’s talent for growth hacking has enabled Diginet Global to remain agile, adaptable, and synced with the ever-changing trends of the digital era.
Adaptability of New Challenges and Embracing New Social Trends:
In the digital realm, staying relevant means embracing constant change. Musa understands this reality and has made adaptability a fundament of Diginet Global’s success. With foresight of social media shifts and user preferences, Musa keeps the company aligned with up-to-dated trends, ensuring their content remains mass appealing and impactful.
A strong and Inspiring Character Leading the Way
One of the most Valuable assets of the company is their CEO Musa Mughal’s strong, resilient and committed character. Through Building from the ground up, Gathering and nurturing a talented team and using his leadership tactfully has been a key in the foundation of such a big company. He possesses the ability to take on challenges, make well informed decisions, take calculated risks and protect the company’s interests through his vigilance and business acumen.
As Difficult it may sound, he enjoys his role for the company. As he mentions
“My job is not to be the smartest person in the company. My job is to lead the cause. To personify the values and remind everyone why they are there.”
Musa’s Ambitions for Future:
Musa wishes to embark his company on a global level, making it a powerhouse and front runner in the content marketing industry. He intends to expand the company’s footprint further, establishing a presence worldwide mainly in key international markets. Musa also aims to leverage emerging technologies, such as artificial intelligence and virtual reality to maintain Diginet Global’s competitive edge.
Strong Emphasis on Work-Life Balance
Being an active Person himself he knows how beneficial it is for any individual to have a proper work-life balance. In his ideology, Any individual’s maximum potential can only be reached through proper nourishment of themselves. It’s one of the values of the company’s to look after the wellbeing of their team. And Musa himself, has always been a preacher of fitness and healthy life. As he mentions “ Work harder on yourself than you do on your job, because if you work harder on your job you will make a good living and if you work harder on yourself you will make a fortune”.
Take Away From His Story:
His unprecedented journey from a young individual in Lahore to the visionary CEO and Founder of Diginet Global is a testament to his passion, drive, and determination. Through his impactful strategies, meaningful collaborations, and adaptability to jumping on new opportunities. Musa has taken Diginet Global towards exceptional achievements in their respective market . As he continues to break the boundaries of social media content marketing, the future of Musa and Diginet Global looks brighter than ever before.
